90-day SEO measurement cadence

A simple operating dashboard for technical indexing, content launch, city-page expansion, and conversion-focused optimization.

Week 1-2

Technical foundation

  • Canonical domain
  • Robots and noindex
  • Sitemap submission
  • GA4 conversions
  • Search Console verification

Week 3-4

Core page launch

  • Feature pages indexed
  • Industry pages indexed
  • Demo conversion events
  • Internal links
  • Core Web Vitals

Month 2

City and content expansion

  • 20 city pages indexed
  • Long-tail impressions
  • CTR by title pattern
  • Demo assists from SEO pages

Month 3

Optimization loop

  • Refresh pages with impressions but low CTR
  • Add proof to near-page-one pages
  • Prune or improve weak pages